I spent nearly two decades in marketing, working with consumer brands like Google, Microsoft, and Red Bull. Along the way, I learned how iconic companies build trust, connect with customers, and grow brand loyalty. It was a good career, and I was proud of the brands and campaigns I helped build.

Then I decided to make a change. As someone in long-term recovery, I’d seen the challenges people face finding the help they need. And how the right message at the right moment can change a life.

I went to work in behavioral health, leading a complete brand overhaul for a network of community addiction treatment centers and rebuilding their marketing from the ground up. I watched the principles I’d learned at the world’s biggest brands transform a small organization’s ability to reach the people who needed it most and inspire them to take action.

I realized this was the work I felt called to do: helping purpose-driven organizations with world-class branding, marketing, and storytelling. Alchemy Partners is the result.